Business Innovation - Design Thinking

Design Thinking is a set of methods and process to address issues relating to the acquisition of information, Knowledge Analysis and Solution Proposals, originated in solutions created by Design work world. In Design Thinking we can find a lot of tools that help express ideas and stimulate

Tools that we will highlight: Mind Map and Storytelling.

Storytelling is a means for sharing and interpreting experiences. Stories are universal in that they can bridge cultural, linguistic, and age-related divides. Storytelling can be adaptive for all ages, and Storytelling can be used as a method to teach ethics and cultural norms and differences, in business or for life. Learning is most effective when it takes place in social environments that provide about how knowledge is to be applied. Stories function as a tool to pass on knowledge in a social context. One of definitions also includes that modern or contemporary storytelling has a broad purview, it has extended itself to representing history, personal narrative, political commentary, and evolving cultural norms. Contemporary storytelling is also widely used to address educational objectives. It’s because human knowledge is based on stories and the human brain consists of cognitive machinery necessary to understand, remember, and tell stories. Humans are storytelling organisms that both individually and socially, lead storied lives. This is a tool that is possible to use visually represents, and it helps a lot to capture attention and involve players. It’s a way to solve problems, and also a way to create new solutions to traditional or news problems.

Mind Map is a kind of diagram used to visually organize information, and is often created around a single concept, drawn as an image in the center of a blank landscape page, to which associated representations of ideas such as images, words and parts of words are added. Major ideas are connected directly to the central concept, and other ideas branch out from those. Mind maps can be drawn by hand, either as rough notes during a lecture, meeting or planning session, for example, or as higher quality pictures when more time is available. Your uses as with other diagramming tools, mind maps can be used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems and making decisions. Mind maps have many applications in personal, family, educational, and business situations, including brainstorming, summarizing, as a mnemonic technique, or to sort out a complicated idea. Mind maps are also promoted as a way to collaborate in creativity sessions.

By Siméia Azevedo to Coursera.